Head of Sales, Will Pitchforth, tells us "We at Pure Scot say ‘don’t be told’ and therefore created a whisky that stands out in how it tastes, the packaging, and the types of consumers we talk to. We believe that mixing whisky whether it be with water, a mixer, or in a cocktail - creates new occasions to drink - and not just neat or on the rocks as some traditionalists might believe."
Taking the brand in a bold direction is Pure Scot Virgin Oak, where the whisky is aged in brand new White American Oak barrels for 6-9 months, imparting a distinctive oaky, vanilla character and a deeper amber hue. It is bottled at a higher ABV of 43%. Virgin Oak is only available in Australia and the USA and recently won Double Gold at the San Francisco Spirits Competition.
When asked for the best way to enjoy Pure Scot, Will’s suggestion is a Penicillin Cocktail; blended Scotch Whisky, lemon, honey and ginger shaken then strained over ice with a dash of peaty Islay Whisky on top. The history of this drink came from Australian bartender Sam Ross when he was working at Milk and Honey in New York.
"It has always been made from a premium blended Scotch Whisky, and so with Pure Scot’s link to Australia - it is a fitting base for this great cocktail. Virgin Oak has such a unique flavour, I want to taste it in a drink - so I like it with a simple mixer like a dry and spicy ginger beer."
When asked about trends or myths in the industry, Will states that ‘NAS’ or ‘Non Age Statement’ Whisky is here to stay. Consumers were initially sceptical of brands that didn’t state the age of the whisky; but as seen in Scotch and Whisky from other countries, those that are made from whiskies ranging in all ages can actually be quite exceptional. Brands like Starward, Kilchoman, Hibiki, Westland, and Pure Scot from Bladnoch, are leading the way in excellent NAS whisky.
So come get whisky’d away at the Osbourne Hotel from 12pm on May 19 as we showcase some of the world’s most celebrated whiskies including Mitcher’s, Woodford Reserve and Buffalo Trace from America, as well as Scottish favourites Octamore and Macallan.
Australia, Canadian, American, Scottish and Irish Whiskies will also be highlighted in classic and signature cocktails, as well as tastings and mini master classes. Grab your tickets here.